Which Is More SEO Friendly - Keywords In URL Path or File Name

We all know that the keywords are the true soul of the SEO. However, there is always a question of the placement of these keywords. For instance, which keywords would be given more relevance by the search engine bots – Keywords placed in the path or in the file name.

Thus, www.example.com/world/asia/india would have higher SEO results or www.example.com/world-asia-india?

The former is an example wherein the keywords are placed in the path of the destination, whereas in the later, the keywords are placed in the actual file name.



Sharing his thoughts on this issue, Matt Cutts, the famous Google specialist informs that whenever we speak about the placement of keywords, the most crucial and relevant factor which should be considered is user friendliness.

A typical user will always like the information to be categorized under a standard definition, so as to make the navigation really easy. Thus, the URL  www.example.com/world/asia/india would have more weight and relevancy for a user, as the information is categorized neatly. India, which is a country has been placed under Asia, which is a continent, and part of this World.

Whereas the URL  www.example.com/world-asia-india reflects ambiguity and confusion. For some, such a URL may also speak of a spammy link, and he or she may not click on it eventually. Thus, the URL and the address  should  always be easy going, with information neatly arranged in an order.

As regards with SEO, this is hardly any difference, as both point to the same information and is loaded with the same number of keywords. As the difference lies with the user friendliness, the webmaster should always go for easily understood and categorized information, which is reflected in  www.example.com/world/asia/india.
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