Standout Content To Feature in Google NewsYou might be well aware of the tussle that news organizations and journalists all round the globe go through every day, in order to create some of the most extraordinary unique reporting, deep vigilant jobs, stories and exclusives, and manifold special projects that clearly kick the can making them stand out among the array. Also to let you know, that during a Google news workshop at the Online News Association Conference in Boston, they introduced a new content tag for the US edition that will help them feature the 'standout' content better and even award more credit where it is truly deserved.
Putting the tag in the HTML header of one of your articles will let Google News to show the article with a 'Featured' label on the Google News homepage and News Search results. The syntax for this new tag goes as follows:
< link rel = "standout" href="http://www.example.com/scoop_article_2.html" / >
Tag can be used to point to your own content or to point to other sources with 'out of the ordinary' stories. Belonging to the HTML header of your articles, Standout tag can be only seen by automated systems like Google News. Not even direct readers of your articles can view them.
There are ways when Standout Content tags work best. It’s not just the recognition of news publishers' own quality content that does the trick. But along with it, the recognition of original journalistic contributions of others from where your stories extract the exceptional endeavor of other publications can be the pick of the play. One of the best practices to be followed on the web is believed to be linking out to other sites. The reason behind dooms to be the fact, that in order to promote your own website, you must cite others' standout content which rewards you back with earned trust.
In this course, they have asked news organizations to use the Standout tag to cite their own content for a maximum number of seven times a week, exceeding which its tags will achieve less recognition, or will be ignored altogether. Putting off the bars later, they have asked the news organizations that standout stories from other news sources might be cited any number of times each week.
Without being vague, it is well stated that among the many signals that algorithmically determine prominence on Google News, Standout Tags are just one of them. They recognize the pertinence of giving credit where credit is due. They strongly believe that the tag can be a step towards the right direction, only if the publisher community helps it succeed. They have experimented in the past years with other metatags, the effort from which the feedback has led to such initiative. The application of standout tags is monitored by them, and they are looking forward to share further observations or updates.
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