Reason Behind Different Click Through Data In Webmaster Tool & Analytics

Google has provided several tools and applications to monitor a website's performance. Prominent among these are Google Webmaster Tool and Google Analytics, both of which are widely used by webmasters and SEO professionals all over the globe. However, often it has been observed that some crucial data like CTR or Click Through Rate for different keywords show different results in these different tools. What can be the possible explanation?

There are several factors pertaining to the differences, and as per a recent video blog released by Matt Cutts, the browser being used can be one of the factors.



Webmasters Tool and Google Analytics are two different applications, being maintained and developed by two different team of developers. The methodologies, data center and code base of these tools are all different. Thus, they are not accessing the same data, and hence there can be minute differences.

Elaborating the differences of Google Webmaster Tool and Google Analytics, Matt Cutts provided the example of Java script usage as one of the factors underlying the difference. Webmaster Tool is a server side monitor tool, which can inform the webmaster regarding the clicks and impressions and other data.

However, Google Analytics uses Java script to record the traffic related data on a website. Now, there may be chances that the Java script feature is completely turned off or a legendary browser is being used which doesn't fully support Java enabled scripts. In this case, where Java script is turned off, or not fully accessible, the website is invisible to Google Analytics, and thus, the traffic related data can not be accessed. And hereby lies the difference between Webmaster and Analytics data.

In such scenario wherein webmasters are accessing different data from these two tools, it becomes imperative for the analyst to collect data from both the sources, and comprehend the information as per the situation. On a side note, the difference should not be that huge. There can be some slight differences, which the webmaster should analyze and make actionable usage.
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