Photo & Video Contests on Social Networking Sites

Photo Contests & Video Contests on Social Networking Sites are really beneficial.. They create a positive consumer association with your brand by offering tangible rewards for their participation. Actively involving consumers in the campaign creates a unique way to inform them of new products and services and generate overall awareness of your brand.

We run these Photo & Video Contests on Social Networking Sites like Flickr Photo  Sharing Site & Daily Motion Video Sharing Site and promote this on Social Networks like Facebook, Twitter, and OpenSocial sites like MySpace. For brands that want the ultimate flexibility and seamless integration to a Google Spreadsheet Form.

Why Photo Contests & Video Contests on Social Networking Sites Work for Marketers

Engage consumers in a two-way dialogue – With online marketing landscape getting increasingly competitive, it has become imperative for savvy marketers to draw more consumers into an open, active and two-way communication process. The marketing campaigns become personalized as consumers contribute to it with videos, photos, user-voting and text. The contributions made by the consumers on the site and what they share with friends and family as contestants update you in a short span as to what goes down well with them and work as viral evangelist for your brand.

Disseminate marketing messages virally – User generated contests spread your marketing message virally provided that the contest site has the right set of features and viral tools at contestants' disposal. The greatest thing about contests is that entrants promote themselves to garner more and more votes while striving to win the contest. As consumers tend to trust more and evince interest in content shared by friends, it allows your marketing message to reach new audience virally.

Form community around your brand – Incorporating built-in social networking features in a contest microsite- A sub-section of your existing website or a standalone website dedicated to the contest – gives your customers a critical landscape to talk about promotion. The contest microsite should give detailed information about contest rules, user entry forms, guidelines, voting and its social networking features should facilitate visitors to share the contest entries easily and interact with friends without any hassle. As per the theme of the contest, the interactions could be focused on the brand, product or anything else that you want the brand to be associated with.

Participate in Social Media Safely – The rules and guidelines should be clearly laid down to allow your brand to safely participate in social media. Contests are a great way for your brand to remain protected.

Build customer database - As your marketing message spreads virally with entrants referring it to friends and family for promoting entries, the contests give you vast customer database for you to further hone and improve your future campaigns.