Is PageRank Really That Important?

There is a lot of apprehensions and doubts regarding the real relevance and importance of PageRank in promoting any website for better visibility in Google search results. On one hand, some self acclaimed web experts and gurus claim that creating back links to promote PageRank is all which is required to bring any website in the first page of Google search results. Following this misconception, several newbies in web development and promotion sphere have started creating back links like crazy, promoting their website's link into each and every forum, blog or website.

For such back link obsessed population, higher PageRank means higher ranking. And, this is not correct.

Google has time and again categorically stated that PageRank, although important, is not the only important factor in determining the actual ranking of a website. In fact, there are over 200 signals which directly or indirectly influence the ranking of a website in Google search engine, and PageRank happens to be one among them. Yes, PageRank is crucial, but not that mandatory to assume that its the sure-shot way to elevate actual ranking. Thus, the obsession with creating mindless back links should not be followed, and encouraged.

Google has never revealed the whole list of factors and signals which determine the ranking of any website in the Google search results. However, it has hinted and directed all webmasters to various scenarios and conditions which can lead to better ranking in Google. Factors like title, URL, anchor text, meta tags and the real content on a website along with PageRank can make an excellent combination to produce astonishing results for any website in Google search results.

Another very relevant factor is the proximity of the keywords. Thus, if any website is promoting Japanese Art And Culture, and the words Japanese and Art and Culture are all scattered in the website, the results in Google may not be desirable. The user experience should be exceptionally great and exhilarating to bring in more natural traffic, and thereby promoting the website.

Google sees it all, and counts each and every signal among the list of 200 with great care. The actual magic relies in the blending of these signals, and then producing a mixture which suits the need and relevance of the website. The Google search engine results will soon follow, enabling a great success story for the website. 

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