Help Google index your mobile site

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Mobile sites not only use a different format from normal desktop site, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly. Its advisable to ensure that your mobile site is also available for users of mobile search.

Here are troubleshooting tips to help ensure that your site is properly crawled and indexed:

Verify that your mobile site is indexed by Google

If your web site doesn't show up in the results of a Google mobile search even using the 'site:' operator, it may be that your site has one or both of the following issues:

Googlebot may not be able to find your site

Googlebot, Google's crawler, must crawl your site before it can be included in its search index. If you just created the site, the search engine may not be aware of it. If that's the case, create a Mobile Sitemap and submit it to Google to inform Google to the site’s existence. A Mobile Sitemap can be submitted using Google Webmaster Tools, in the same way as with a standard Sitemap.

Googlebot may not be able to access your site

Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Google's crawler for mobile sites is "Googlebot-Mobile". If you'd like your site crawled, please allow any User-agent including "Googlebot-Mobile" to access your site. You should also be aware that Google may change its User-agent information at any time without notice, so it is not recommended that you check if the User-agent exactly matches "Googlebot-Mobile" (which is the string used at present). Instead, check whether the User-agent header contains the string "Googlebot-Mobile".

Verify that Google can recognize your mobile URLs

Once Googlebot-Mobile crawls your URLs, then Google checks for whether the URL is viewable on a mobile device. Pages the search engine determines aren't viewable on a mobile phone won't be included in its mobile site index (although they may be included in the regular web index). This determination is based on a variety of factors, one of which is the "DTD (Doc Type Definition)" declaration. Check that your mobile-friendly URLs' DTD declaration is in an appropriate mobile format such as XHTML Mobile or Compact HTML. If it's in a compatible format, the page is eligible for the mobile search index. For more information, see the Mobile Webmaster Guidelines.

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