Great Content Or Good Links - Which Is More Useful

Whether it is great content which can drive a website's popularity to help it rank high up in Google's search engine rankings, or it is good links, which can place any website in the first page of SERPs? This is a very typical question, faced by most of the webmasters and Internet marketers.

Matt Cutts, the popular Google expert and anti-spam specialist recently shed some light in this issue.



Actually, whenever there is a debate related to these two topics, Google faces a challenge to maintain a balance regarding the trade-offs. We take an example of Viagra, which is probably the most spammed keyword in Internet world. When a user types in Viagra in Google, what results does he expect?

There is a issue of Authority and Topicality, which first needs to be understood. Once the keyword Viagra is searched in Google, the user seeks both authority and topicality so that the most relevant and useful links are displayed as search results. Now, if one search result pops up from a very reputable and authority site like Newsweek.com or Times.com, which just used Viagra as a reference in some article, then the user isn't going to be benefited. Such site has authority but no topicality as the term Viagra has been just used as a phrase in one article.

The user is seeking a website which has relevant information that is topicality plus solutions from a website which is reputable and anti-spam that is authority. And this is the reason, great content laced with good links is the key to optimized results in Google.

Thus, what we need here is a website which has no spammy links (topicality) and is reputable enough to be believed (authority). In case a webmaster is trying to promote a website with crappy content and great links by using black hat SEO like link buying and stuff, then it is most likely that Google will take punitive action against such websites.

By generating great and relevant content, good and effective links will automatically start to pour in, thereby giving the website a great push for better results in Google search results.
Want to boost your online visibility? Contact SEO India Company, Profit By Search, Today!