Google Launches Region Tags to help non Country specific domains

Country-code top-level domains (or ccTLDs) can provide people with a quick and valuable clue about the location of a website—for example, ".fr" for France or ".co.jp" for Japan. However, for certain top level domains like .com, .info and .org, it's not as easy to figure out the location. To overcome this, Google has added region information supplied by webmasters to the green address line on some Google search results.

Region tags improve search results by providing valuable information about website location right in the green URL line. Here's a screen shot of the new region tag (circled in red):

As you can see, the fourth result now includes the region name "Canada" after the green URL, so you can immediately tell that this result relates to the boxing club in Canada. With the new display, you no longer need to refine your search or click through the results to figure out which page is the one you're looking for. In general, Google hopes that these region tags will help searchers more quickly identify which results are most relevant to their queries.

As a webmaster, you can control how this feature works by adjusting your Geographic Targeting settings. Log in to Webmaster Tools and choose Site configuration > Settings > Geographic Target. From here you can associate a particular country/region with your site. These settings will determine the name that appears as a region tag.

Google currently shows region tags only for certain domains such as .com and .net where the location information would otherwise be unclear. The search engine doesn't show region tags for results on domains like .br for Brazil, because the location is already implied by the green URL line in the default display. In addition, Google display region tags when the region supplied by the site owner is different from the domain where the search was entered. For example, if you do a search from the Singapore Google domain (google.com.sg), Google won't show you region tags for all the websites webmasters have targeted to Singapore because it makes search engine to end up tagging too many results, and the tag is really most relevant for foreign regions. For the initial release, Google anticipates roughly 1% of search results pages will include webpages with a region tag. 

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