Google Enhances the Feature of Top Search Queries

Here is some good news for all the webmasters who use the Top Search Queries feature from the Webmaster Tools. Google has enhanced this feature, and have decided to add more refined options such as charts and date range selectors.

Webmaster Tools are a collection of tools and features which are provided by Google to assist the website developers and webmasters who wish to enhance the visibility of their respective websites. Within these tools lies one of the most important and relevant tools called Top Search Query. This tool provides following information about Google Web Search queries:

1. Total number of pages from your website returned by the Google Web Search query.

2. The top search queries which returned the web-pages from your website.

3. Impressions or the number of page views which your website received.

4. Clickthrough: The percentage of Impressions which resulted in clicks to your website.

Earlier, Google just provided the average position of the website in terms of search results for a particular query. But with the newly added features, the webmasters can just click on a particular result, and can view the detailed data about the impressions and clickthorugh for a particular query. This advanced feature has certainly brought a lot of cheers from the webmasters community in general.

This is not the end! Besides this feature, Google has also intensified the results for a particular query. Earlier, the webmasters were able to view the details of the website's top 100 queries. Now, with advanced features, the webmasters can view the details of more than 100 queries. Along with this feature, Google has also provisioned a chart based analysis tool for this data. Earlier, the webmasters had to download this data and then generate their own charts. Thus, the new feature in the Top Search Query certainly saves a lot of time and energy.

Date range selector option is also the new feature in the Top Search Query tool. This selector is quite like the one already in use in Google Analytics Tool.

And lastly, Google has identified that the keywords for a particular website keep on changing at regular intervals. To make the search easier for the webmasters, the Top Search Query has now a filter attached with the overall data. Through this filter, the webmasters can easily filter the data regarding the top searched keyword for a particular website, thereby creating a user friendly and optimized SEO tool.

For more details, please visit Google's official blog, Google Web Master Central and get acquainted with advanced and useful features from Google.

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