A Revival In FaceBook Features

Facebook has declared a chain of enhancements in its recently held annual developer conference. The most prominent of the changes made includes the introduction of “Like” button to replace the currently existing “Become a Fan” button. The other important change involves the launching of a number of “social plugins” so as to open the core social functionality of Facebook to almost any site. A keen understanding and implementation of both the discussed changes could lead to immense popularity of the brands introduced by the Facebook users all over the world.

The idea to change the old “Fan” concept with the new 'Like' is an important event. There is indeed a borderline between becoming fan of something and liking something. With this new approach, people will get to interact with each other in a more friendly and frictionless manner. Now they no more will have to “Become A Fan” but only need to “Like” a particular brand, with the functionality still remaining the same as earlier. Liking a brand or a product is always more obvious and natural than becoming a fan of the same.

Newly introduced Social Plugins contributing towards Web Socialization

As per Facebook's announcement, more information regarding Open Graph API can be availed from the starting twenty partner sites including ESPN and IMDB. This will enable the users to integrate all the exciting features that one can use only in Facebook at present, such as commenting, sharing, sending, posting and so on.

Among a flurry of Facebook Social Plugins that could be integrated along with an individual's site comfortably include:

Like Button: The Facebook “Like” functionality can be added to one's site so that they may be able to provide their Facebook feeds easily from their own site. On the other hand this button will also enable visitors to visit a particular user's site.

Activity Feed: It will act as a Facebook news feed that will enable the users see which of their site's features are being liked by the visitors. It is for the very first time that the individual sites would be able to flash all the news about social activity alongside Facebook.

Recommendations: This plugin will show all the links liked and favored by the site's visitors

Social Bar: This plugin could be introduced at the bottom of a site. It will integrate all the social activities such as chats, likes, activity feeds, and much more to the site

Expanded Login: This plugin lets the users login to Facebook through their own site. The fresh version of remote login also includes pictures of the user's currently logged in friends.

Functionality introduced by Social Plugins could let the users enjoy certain effective and instant benefits such as:

Engagement: As per studies conducted by Facebook and various gaming companies like Zynga, users often are much interested to know about the activities performed by their friends on Facebook. With the introduction of Social Plugin, the user's site will become more engaging, they will come to know about all the activities carried out by their friends. This will instantly enhance visits to the sites.

Viral Traffic: As many times a visitor to a site clicks the “Like” button, the site user immediately will come to know about it through the facebook news feed integrated with his site. All such backlinks will be included in the viral impressions created by the site visitors.

Flawless Communication: The social plugins will also increase the number of friends the user can activate at a particular time. Sometimes the visitors may like a selective part of the user's site as a fan of that facebook page. The user can easily provide feeds of such site pages to the concerned visitor with the help of plugin.

The brand new functionality introduced by Facebook will definitely help the users experience an interactive and powerful like between their website and Facebook. Further it will also give rise to the number of connections owned by each of the users. More and more people can now get connected to each other giving rise to a bigger and better Facebook network, globally.

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